May 2017 marks the launching of the Basic Attention Token, created by Brave’s software founders Brendan Eich and Brian Body. BAT Price Prediction Basic Attention Token History As many people use this technology and companies want to integrate their service to the Brave browser, this means attracting more users that can notably impact the token’s circulation and increase the BAT rate. Brave has also launched an encrypted video service called “Brave Together”, an in-browser video conferencing feature to cater to the increased use of video calls. BAT has also been integrated into several tipping services, including Vimeo and Reddit.
The decentralized nature of the BAT takes the mediators out of the publishing process and permits advertisers to pay publishers straight away - growing the share return publishers receive. Brave is an in-house and open-source web browser that is unified with the BAT ecosystem. BAT is the native token used to pay users for watching ads on the Brave browser without any middlemen. This was built on the Ethereum blockchain with the purpose of creating a decentralized ad exchange marketplace to connect users, publishers, advertisers and creators. The Basic Attention Token was created to address issues surrounding digital advertising. The Basic Attention Token has reached a dramatic level of adoption when it comes to active clients, the number of verified creators and on-chain transaction volume. Investors got the 1 billion BAT coins during the 2017 ICO, 200 million went to the development pool while 300 million coins were reserved for the growth pool. It has a total supply of $1.5 billion and almost all coins are in circulation. The upward trend of BAT’s price pushed the market cap to reach $1.02 billion.īAT gets value as this is used as a unit of exchange and as more users opt for Brave’s browsing experience, more advertisers will join the Basic Attention Token ecosystem to purchase BAT. The Brave browser has almost 10M daily users while over 1 million verified users accept BAT. In return, this gives online advertisers a better ROI on their ads.
BAT is an innovative utility token that users get as a reward through watching digital advertising using the Brave browser.
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